Sign of Louisiana times

Louisiana Gov. Bobby Jindal, alleged-to-be Republican moderate and presidential wannabe, needs to get thicker skin.
His state, under the guise of trademark violation, has sued the left-leaning group MoveOn.org for, get this, a billboard the policy group has plastered on Interstate 10 coming into the state capital, Baton Rouge.
What does it say?

Louisiana Gov. Bobby Jindal

"LOU!SIANA/Pick your passion! But hope you don't love your health. Gov. Jindal's denying Medicaid to 242,000 people."
MoveOn and Jindal have been in a pitched battle for months over the governor's opposition to opting into the Medicaid expansion under the Affordable Care Act. Jindal argues that while the cost is covered by the federal government in the short-term, those costs long-term will shift to the state and be too burdensome.
It's a bogus, take-that President Obama argument used by a number of the 24 states who've refused the federal money for Medicaid expansion. Nine of the 24 are in the South.
That nonsensical denial of health care to a quarter-million Louisiana residents resulted in MoveOn's take-that Jindal billboard. It parodies the state's tourism logo and motto.
Jindal's front man on the anti-billboard suit, Lt. Gov. Jay Dardenne says that's not right.

Louisiana Lt. Gov. Jay Dardenne

"We have invested millions of dollars in identifying the Louisiana: Pick Your Passion brand with all that is good about Louisiana. No group should be allowed to use the brand for its own purposes, especially if it is for partisan political posturing."
Oh, and in an attempt to distance Jindal from the suit, Dardenne added, "We own the mark and its use is under the direction of my office, not the Office of the Governor."
Nice try, Jay. Most of the country calls political parody protected free speech.
Maybe Louisiana should change the moniker to "Pick your poison." Perhaps the state should spend the money wasted on this suit and the millions wasted on its ad campaign to cover the hundreds of thousands of its citizens who need health insurance. And maybe, just maybe, Louisiana officials could reconsider who is really causing the state "irreparable harm, injury and damages," claims they make against MoveOn in court documents.
One last thing: Dardenne is a candidate for governor next year. Is he worried his name could one day replace Jindal's on the billboard?